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Called & Clear Cohort - Founding Member
The Program
Over six weeks, you'll move from uncertain to unmistakable.
By the time we're done, you'll know exactly who you are as a brand — not just your story, but your point of view. You'll be able to describe your ideal client so precisely that she feels like you wrote your content specifically for her. You'll have a content strategy you can actually sustain, an audience you own, and a simple system for staying in front of your people.
And at the end of six weeks, you won't just have knowledge, you'll have a complete Brand Snapshot — a single, tangible document that captures your brand foundation, your messaging, and your marketing direction in one place. This will be something you can refer back to, build from, and hand to anyone who needs to understand what your business is and who it's for.
No more guessing. No more second-guessing. Just clarity and a real plan for what comes next.
Jessica De Vault Hale
Jessica De Vault Hale is a Brand Clarity Coach and marketing consultant who has spent over 15 years helping women build brands that actually reflect who they are and what they're capable of.
Before she ever worked with a single client, Jessica spent years as an award-winning journalist, which means storytelling, clarity, and knowing exactly how to say the right thing to the right person isn't just something she teaches. It's been the foundation of everything she's done professionally.
In 2013, she launched her consulting practice, working with female solopreneurs and small businesses to build their brands, develop their websites, create content that converts, and show up consistently across every platform. Along the way, she also spent time in advertising and sales, learning firsthand how the right message delivered to the right audience changes everything. She has since built and grown digital communities from the ground up with thousands of engaged members — so she understands what it actually takes to attract an audience and keep them.
Jessica holds a Master's in Integrated Marketing Communications from West Virginia University, bringing both the academic framework and the real-world experience to every client she works with.
She built the Called & Clear Cohort because she kept seeing the same thing: women with genuine callings and real gifts who couldn't figure out why their message wasn't landing. Not because they lacked talent. Because they lacked clarity.
That's the gap she's here to close.