The Program
Here's what we cover:
Week 1 — Who You Are in Business. We start at the foundation. Not your story — your point of view. You'll walk away with a written brand position statement that finally sounds like you.
Week 2 — Who You're Actually Talking To. We go deep on your ideal client — not just who she is, but what she needs to feel before she'll hear what you're saying. You'll build a customer clarity map that makes every piece of content you create easier to write.
Week 3 — Showing Up with Consistency. We tackle your content strategy — platform selection, content pillars, and a 30-day content outline you can actually execute without burning out.
Week 4 — Building an Audience You Own. Social media followers are borrowed. Your email list is yours. This week, we build your lead magnet concept and a simple opt-in plan, so you start growing an audience nobody can take from you.
Week 5 — Staying in Front of People We map your customer journey and build a simple nurture sequence so you stay in consistent contact with your people — without feeling like you're bothering anyone.
Week 6 — Your Brand Snapshot and What's Next. We bring it all together. You'll walk away with a complete one-page Brand Snapshot — a tangible artifact that captures everything you've built across the six weeks and gives you a clear foundation to build from going forward.