Hi, I’m jessica de vault hale.
Helping established business owners stop second-guessing their marketing and start building a brand that resonates and earns sales.
You've done the hard work of building a real business. But somewhere between launching and growing, the message got muddy. You're putting out content, showing up consistently, and still watching the right clients scroll past. This is where I help sharpen your message and convey it into your content. That disconnect between how good you are and how clearly your brand communicates it — that's exactly what I'm trained to close.
I came to marketing through an unconventional path. I spent seven years as a journalist and stylist, which taught me something most marketers miss: the story underneath the strategy is what moves people. Knowing how to find that story, shape it, and position it for the right audience is the foundation of everything I do.
I earned my Master's in Integrated Marketing Communications from West Virginia University, where I learned to bridge creative storytelling with data-driven strategy that actually produces results. Over the next 15 years, I applied that combination across beauty, fashion, publishing, fitness, technology, and retail, working with both individual entrepreneurs and large-scale businesses.
What I've learned across it all is this: the businesses that grow aren't always the ones with the biggest budgets or the loudest voices. They're the ones with the clearest message. The ones whose audience immediately understands what they do, who it's for, and why they're the right choice.
That's what I help you become. Unmistakable.
How I Work
It starts with finding the disconnect.
Every client comes in with a different challenge, but most share a common thread — their marketing isn't reflecting the quality of their business. Before we build anything, I spend time understanding where your message is breaking down and why.
From there, we focus on what will move the needle most for your specific situation, whether that's sharpening your brand narrative, repositioning how you show up in your market, building a content strategy that speaks to the right people, or developing a full marketing plan you can actually execute.
The work is practical, focused, and tailored to where you are — not a generic program designed for someone else's business.
Book A Discovery call
If you're ready for your brand to work as hard as you do. . .
Taking that first step can feel like a big deal. It doesn't have to be.
A discovery call is simply a conversation — 20 minutes to talk about where you are, what's not working, and whether working together makes sense: no pressure, no pitch, no commitment required.
If it's a good fit, we'll talk about next steps. If it's not, you'll still walk away with a clearer picture of what your brand actually needs.
Either way, you leave with something useful.